South Florida is calling you!
With inviting slogans and illustrations depicting a leisurely lifestyle of soaking up the sun readers were invited to leave their mundane cities and travel down to South Florida, the premier place to live and vacation. These pamphlets were used to entice potential real estate buyers, investors, and vacationers with increasing property value and fun in the sun.
Miami Beach, Florida. circa 1917. 18 x 23 cm.
Miami Beach on the ocean front. circa 1920. 20 x 23 cm.
Miami Beach, Florida is calling you. circa 1920. 11 x 23 cm.
Richard B. Hoit Miami Beach, Florida. circa 1920. 11 x 23 cm.
Miami and Miami Beach in colors. circa 1925. 12 x 16 cm.
Miami, Florida:the magic city. circa 1925. 17 x 22 cm.
A pilot for tourists: this week in Miami. Timely information at a glance. 1922. 12 x 23 cm.
Miami guide and Pryor's Band program. What to see. How to get there! 1925. 16 x 24 cm.
C.H. Ward Lure of the Southland:Miami and Miami Beach, Florida. 1915. 28 cm.
Miami by the sea:the land of palms and sunshine. 1917. 21 x 23 cm.
Miami by the sea:the land of palms and sunshine. circa 1919. 21 x 24 cm.
Miami Board of Trade Publicity Committee Miami Florida:the magic city of the southland. circa 1915. 11 x 23 cm.
All images from the P.K. Yonge Library of Florida History, Special and Area Studies Collections, George A. Smathers Libraries, University of Florida.
Curated by Angie Soto and Jim Cusick
Designed by Lourdes Santamaría-Wheeler